Debenhams

Brief

I was tasked with writing short and accessible product descriptions for the Debenhams website. The products written about ranged from fashion to homeware, food, and gifts. Each description would also include a list of important attributes. This work was conducted during my employment by Packshot.com and was not a personal commission.

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Fashion and home descriptions

This portfolio sample contains product descriptions for a mid-range department store. The copy is straightforward, introducing the brand and describing the features and benefits of the product in 2-3 sentences. Each description is accompanied by a bulleted list of attributes. The copy was written exclusively for my portfolio.

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