Establish your brand voice
Blogging and publishing articles is an excellent way for your business to connect with an audience in a more conversational tone. By sharing expert knowledge, you're establishing yourself as an industry leader that cares about its customers even before making the sale. A blog post can reinforce your brand's tone of voice, whether that be authoritative or chatty.
Link building
If you want your website to rank high in the search engine results (you do), you can't ignore the importance of inbound links. Building links is considered one of the most vital aspects of good SEO, but it can also be one of the most challenging if you're not posting regular content. A well-written article or blog post can help; when other trustworthy websites link to your content, it signals to search engines like Google that you're an authority on the subject, bumping you up in the search results.
Share your successes
Another advantage of blogging for business? It gives you a platform for bragging about your wins. A news section is a great way to keep your clients and potential customers informed of what your business has been up to, and prove that you're relevant. Let's say you've completed a major project, email is one way to let people know, but it's not going to reach as many people as a public blog post.
