Selfridges

Brief

I wrote luxury product descriptions for the British department store’s website. These were primarily for men and women’s accessories, food and drink, children’s fashion, and homeware. The tone of voice was conversational and compelling, requiring research into brands, seasonal collections, and trends. This work was conducted during my employment by Packshot.com and was not a personal commission.

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Luxury Fashion Copywriting

This sample contains a selection of product descriptions for luxury fashion and lifestyle brands. The work involved writing "Selfridges says" copy and attributes for products such as men's and women's bags and accessories, childrenswear, homeware, shoes and jewellery. It required research into different collections and key seasonal trends.

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